Arleen Macaraeg-Denque

Vice President - Consumer Insights Practice
+1 617 614 0755 | Contact Arleen


  
Arleen is a global market research professional with over 20 years of experience conducting multi-country research to support businesses’ information needs.  Her expertise is in the design and analysis of research supporting Front End Planning and New Product Development. She also consults for a number of Fortune 500 companies on a range of business issues related to branding, market opportunity assessment, targeting and in-market performance.  

Prior to joining Strategy Analytics, Arleen was Director of Research at Microsoft’s Central Marketing Group and led researchers who supported the Windows PC and Smartphone businesses.  She worked with product planners and marketers to assess consumers’ acceptance of new product and service offerings, competitive and market assessments, and brand health trackers.  Previous to this, she was with Motorola’s Mobile business for 8 years and led the new products and front end planning research team working on multi-country consumer immersion and ideation initiatives in support of Motorola’s innovation and product launch efforts.

Arleen’s previous custom research experience included several years of managing multi-country research for ACNielsen’s most important clients in Consumer Package Goods, Technology, Pharmaceutical, and Food industries.