David Mercer

Vice President & Principal Analyst

David Mercer is one of the industry’s most experienced analysts focusing on convergence in media technologies and its impact on consumers, and heads Strategy Analytics’ global digital consumer research team. During nearly 30 years of analysis and consulting within the consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as delivering thought leadership on emerging television, video and games businesses and the digital home. He speaks regularly at international conferences and panels, supports planning discussions with senior executives, and is frequently quoted by the specialist and general press and media.


David joined Strategy Analytics in January 1997 after a period spent in freelance consulting and writing. He was previously engaged at the specialist research firm, Understanding and Solutions and prior to this spent eight years at BIS Strategic Decisions, where he managed the company’s industry-leading consumer electronics and media research and analysis programs.


His research currently focuses on the transformation of television and video driven by over-the-top services, multiscreen connected devices and ubiquitous broadband.


He graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.


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