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Can Apple Match US iPad Sales Globally?

by Paul Brown | 5月 11, 2010

Apple recently announced that they have sold 1 million iPads in just 28 days. This high demand in the US meant Apple had to delay launches around the rest of the world. From 28th May customers in nine countries around the world will be able to purchase an iPad, while pre-orders began yesterday. In the UK, prices will start at £429 including tax for the 16GB WiFi only model, and will rise to £699 for the 64GB WiFi + 3G version (with data charges extra). It will be interesting to see how successful the iPad launch is in the UK. A recent Strategy Analytics survey found that one-third of respondents in the UK were interested in purchasing an iPad compared to over half of respondents in the US. ipad_interest.jpg When price was factored in, the model respondents were most interested in was the 16GB WiFi only version, but less than 1 in 5 respondents were interested. In the US, price had little influence on respondents interest. As the launch of the iPhone demonstrated, when it comes to mobile devices, consumers in the UK are more price-sensitive that their US counterparts and fewer consider the Apple brand to be compelling. Our data suggests that this will be the case for the iPad too. One thing Apple always does well is produce compelling advertising campaigns, and I have no doubt this will help to create a further buzz around the iPad in the UK, and I will be watching with interest to see how long it takes Apple to sell its first million iPads outside the US. - Paul Clients of Strategy Analytics can read the following iPad related reports: iPad Interest Higher in US than UK: Web Browsing Most Desired Feature User Evaluation: Apple iPad

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