Strategy Analytics Blogs

  • Q4’21: Apple Consolidates its Leadership in the German Smartphone Market

    by Rajeev Nair | 2月 10, 2022
    Germany’s smartphone market declined marginally by -1% YoY in Q4 2021. While sequentially, it grew by 29% and was largely in sync with the cyclical trends... ...
  • Xiaomi’s Regional Mix Improved in Q4 2021

    by Yiwen Wu | 2月 10, 2022
    Xiaomi outperformed global smartphone market in Q4 2021 with +5% annual growth by volume. Xiaomi’s regional balance is further improved this quarter. It ... ...
  • How Far Can Samsung and Google Take Android Tablets?

    by Eric Smith | 2月 09, 2022
    Higher demand for mobile computing devices during the pandemic has opened the door for more players and more innovation in the Android tablet space. The tablet ... ...
  • Will LoRa and LoRaWAN Communications be used in the Development of Autonomous Vehicle Technologies and Robotaxis?

    by Angelos Lakrintis | 2月 09, 2022
    In the beginning of February, autonomous driving daredevil and pioneer, Anthony Lewandowski, announced that is creating a new start-up company called Pollen Mob... ...
  • NVIDIA-Arm: Now What?

    by Sravan Kundojjala | 2月 08, 2022
    The $60+ billion mega semiconductor deal fell apart after 18 months of its original announcement. NVIDIA embarked on seemingly impossible task in September... ...
  • UX Soup: Episode 76 - UX in Universities with Duncan Stephen

    by Chris Schreiner | 2月 08, 2022
    The UX Service at the University of Edinburgh is an example of creating a more matrix-like structure and breaking down silos within an academic institution to c... ...
  • vivo’s volumes, revenues declined in Q4’21

    by Rajeev Nair | 2月 04, 2022
    vivo was ranked the fifth largest smartphone vendor in Q4 2021. It shipped 28.3 million devices for a market share of 8% in the quarter. Detailed analysis of th... ...
  • Qualcomm fast forwards analyst day target to 2022

    by Sravan Kundojjala | 2月 03, 2022
    The earnings season is in full swing. Almost all semiconductor supply chain companies, including ASML, TSMC, UMC, AMD, STMicro, NXP, Samsung, MediaTek, TI etc. ... ...
  • Smartphone Boost for HMD (Nokia) in Q4 2021

    by Boris Metodiev | 2月 03, 2022
    HMD (Nokia) registered strong financial results in Q4 2021. Global handset wholesale revenue was up +11% YoY, due to the increased handset ASP (+32% YoY). That&... ...
  • Apple Dominates 5G Smartphone Shipments for 2021

    by Ville-Petteri Ukonaho | 2月 01, 2022
    For the full year 2021 Apple took the peak position with huge margin. Apple shipped more 5G smartphones that two next combined giving the vendor 31.1% share of ... ...
  • Global 5G Smartphone Shipments Overtakes 4G LTE

    by Ken Hyers | 2月 01, 2022
    5G smartphone shipments, for the first time, overtook 4G LTE handset shipments in Q4 2021.  5G smartphone shipments grew by 50% year-to-year in Q4'21 while... ...
  • UX Soup: Episode 75 - Brain-Computer Interfaces

    by Chris Schreiner | 2月 01, 2022
    Once the stuff of science fiction, brain-computer interfaces have been gaining attention lately in part due to Neuralink, run by Elon Musk. Chris welcomes back ... ...
  • Automotive Semiconductor Outlook – Are We Out of the Woods Yet?

    by Asif Anwar | 2月 01, 2022
    Our latest quarterly update of the outlook for automotive semiconductor demand has just been released, Automotive Semiconductor Demand Forecast 2... ...
  • Notebook PCs Finish 2021 With Record Shipments of 268 Million Units

    by Eric Smith | 1月 31, 2022
    Commercial demand stayed strong for notebook PCs in Q4 2021 thanks to Windows 11 performance and growth of DaaS (Device as a Service) while SMBs and consumers g... ...
  • Record High Smartphone Results for Apple in Q4 2021

    by Boris Metodiev | 1月 31, 2022
    Apple moved to the top of the global smartphone vendor ranking with 22% market share in Q4 2021, and registered record-breaking quarterly earnings on the back o... ...
  • Apple Tops China Smartphone Market in Q4 2021

    by Linda Sui | 1月 29, 2022
    According to the latest research from Strategy Analytics, China smartphone shipments dropped -7% YoY to 84 million units in Q4 2021. The sluggish Q4 performance... ...
  • Apple Delivers a Solid Quarter With AirPods and Beats TWS

    by Ville-Petteri Ukonaho | 1月 28, 2022

    Apple’s Q4 2021 earnings revealed mixed growth for its True Wireless Stereo (TWS) offerings. Apple showed with the fourth quarter that it is still the king of Christmas season sales. The fourth quarter has traditionally been the best for Apple and this year was no different.

    Rent Apple AirPods 3 In-ear Bluetooth Headphones from €9.90 per month

    The star of the fourth quarter 2021 was the newly launched AirPods 3 that broke all records for a first quarter introduction for AirPods. However, despite the huge success of the long-anticipated refresh, Apple TWS AirPods shipments for the fourth quarter 2021 declined -12% YoY. Revenues declined -9% YoY. 
    Beats Studio Buds – True Wireless Noise Cancelling Earphones - kite+key, Rutgers Tech Store

    Beats had a record-breaking quarter in the fourth quarter of 2021 as they managed to grow TWS shipments by 158% and TWS revenues by 103% YoY with the help of their expanding TWS line-up.

    • Apple and Beats have a healthy TWS business.
    • Apple is sluggish in releasing new refreshed versions of its TWS headsets and it is affecting the shipments growth.
    • Beats has taken a very aggressive style to expand the portfolio and is becoming a serious contender in TWS space.
    • AirPods Pro 2 in 2022 will be a welcomed refresh to the premium TWS category and will surely also help Apple’s growth further.

    Clients of Strategy Analytics Bluetooth Device Tracker service can learn more from the report Insight: Combined AirPods and Beats TWS Shipments Grow in 2021


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