Strategy Analytics Blogs

  • Global Smartphone Shipments and Sales Decreased in October 2022

    by Manish Rawat | 11月 29, 2022
    According to Strategy Analytics (TechInsights)’s Wireless Smartphone Strategies (WSS) service research report, both global smartphone shipments (sell-in) ... ...
  • Google Pixel 6a 5G Smartphone Ranking High in Many Markets in Q3’22

    by Juha Winter | 11月 28, 2022
    The latest generation of Google’s value-oriented Pixel series smartphone, the Pixel 6a, was launched in late July, a couple of months ahead of the new fla... ...
  • Honor Developer Day 2022 Wrap Up

    by Yiwen Wu | 11月 28, 2022
    Honor hosted a two-day conference on November 22nd and November 23rd, 2022, in Shenzhen China, introducing its new MagicOS 7.0, as well as its new Honor 80 seri... ...
  • Honor to take on Samsung on International Markets With New Honor Vs -Series

    by Ville-Petteri Ukonaho | 11月 25, 2022
    Honor launched their latest foldable devices on Wednesday 23.11.2022. The foldables continue the Magic V series and are booklet type foldables. The portfolio ex... ...
  • Honor Launched Flagship 80 and Foldable Magic Vs Series

    by Peng Peng | 11月 24, 2022
    Honor launched its latest number series 80, 80 Pro and 80 SE. Like many other Chinese vendors, Honor focused on the enhancement of its imaging system. The resol... ...
  • 5G Enables People-Centric Ocean Economy

    by Guang Yang | 11月 24, 2022
    Blue Transformation of the “Sea Granary” The past autumn is another harvest season for Chinese marine fish farmers. Marine aquaculture production h... ...
  • France Smartphone Market Grew by 5% annually in Q3’22

    by Rajeev Nair | 11月 23, 2022
    Smartphone shipments to the France market grew by 5% annually  and sequentially in Q3 2022. It is the second consecutive quarter of annual growth for this ... ...
  • 11.11 Online Festival in China: Double Digit Decline with Solidified Apple’s Leadership

    by Peng Peng | 11月 17, 2022
    11.11 (11th Nov) is one of the largest online shopping festivals in China. Due to Covid-19 disruption and the weakening demand amid macroeconomic downturn, onli... ...
  • Spanish Smartphone Market Grew by 7% YoY in Q3 2022

    by Rajeev Nair | 11月 17, 2022
    Spanish smartphone market grew by 7% annually and 3% sequentially in Q3 2022. It has been after four quarters that the market has witnessed positive annual mome... ...
  • Q3’22: India Festive Season Tilts Smartphone Distribution to Favor Online

    by Rajeev Nair | 11月 14, 2022
    India smartphone market decline by -7% annually in Q3 2022. Xiaomi, Samsung and Vivo were the top three vendors. Most vendors tilted to online cannels for smart... ...
  • Samsung Galaxy Fold4 and Flip4 Surged Foldable Market to Explosive Growth in Q3 2022

    by Ville-Petteri Ukonaho | 11月 11, 2022
    Strategy Analytics reports that global foldable display smartphone shipments climbed high double digits in Q3 2022 amid global geopolitical and economic turbule... ...
  • OPPO is Facing Uphill Journey Ahead in Q3 2022

    by Yiwen Wu | 11月 11, 2022
    OPPO (including OnePlus)’s smartphone shipments dropped -20% YoY in Q3 2022. It is the 4th quarter in a row that the vendor posted annual decline. OPPO i... ...
  • Transsion Top-5 Vendor in Central Latin America and Central Eastern Europe in Q3 2022

    by Manish Rawat | 11月 11, 2022
    Transsion’s handset shipments decreased by -12.8% YoY, as well as its global smartphone shipments and feature phone shipments went down in Q3 2022. Despit... ...
  • Lenovo-Motorola Registered Their Highest Ever Smartphone ASP in Q3 2022

    by Abhilash Kumar | 11月 10, 2022
    As per the latest research from Strategy Analytics(TechInsights), Lenovo-Motorola posted its highest ever wholesale ASP in Q3 2022 driven by greater mix of G se... ...
  • Fixed Wireless Access: Don't Forget the Human Factor

    by Dan Grossman | 11月 07, 2022
    A recent news article in the New York Times highlights the challenges in bringing high-speed broadband to urban locations with fixed wireless. The Digital Div... ...
  • Sony Introduces the New LYTIA Brand for Mobile Image Sensors

    by Jeffrey Mathews | 11月 07, 2022
    The cameras in smartphones have witnessed a generational leap in performance as the smartphone industry witnesses the introduction of camera sensors featuring h... ...
  • Market Consolidation of Streaming Platforms? Don't bet on it anytime soon.

    by David Watkins | 11月 04, 2022
    Connected TV is fast becoming standard. More than 85% of North American homes will own at least one Connected TV device (Smart TV, Streaming Media Player or Game Console) by the end of 2022, up from 73% in 2019 and 59% in 2015.

    Multiple TV streaming platforms are vying for consumer attention as they look to be the primary entry point in the post-legacy TV landscape. Strategy Analytics/TechInsights research shows that Roku has a strong lead in North America with more than 65 million households owning a Roku-powered device. Amazon's Fire TV and Samsung's Tizen both have a strong footprint in the region but they are not alone and five other platforms have presence in at least 20 million North American homes.

    As we start to move into a post-legacy TV world where streaming becomes the dominant way for consumers to access TV and video content, the upside potential for streaming platform providers is huge. Simply put, the more users a platform has, the more revenue it can generate by selling advertising space. For TV manufacturers who have suffered from years of razor thin margins, the opportunity for monetizing their customer base is plain to see. However, scale is critical and only those TV brands with significant market presence have the potential to compete with tech giants such as Amazon and Google. 

    As global demand for TVs slows and Smart TV adoption curves mature, TV brands including Samsung and LG can no longer solely rely on their own TV brand share strength in order to grow the user base for their respective platforms. Samsung and LG have adopted a licensing model for Tizen and WebOS in an attempt to broaden the reach of their platforms and FAST TV services. Finding partners may be challenging, particularly in the upper tiers of TV manufacturers who may not wish to cede control of their devices to a direct rival. However, many TV manufacturers are hedging their bets when it comes to choosing a TV OS/platform partner and will provide their customers with the choice of different OSes across their model range.

    The TV streaming platform market is crowded (particularly when compared to the PC or Mobile Phone industries). Consolidation is unlikely to happen anytime soon however as multiple players seek to take a share of the fast growing CTV advertising market. If anything, the market is going to get more crowded as new entrants emerge including Tivo Stream OS, Sky Glass and Comcast's XClass TV.

    Our latest Connected TV Household forecasts for 30 countries can be found in a series of reports published in the Strategy Analytics/Technsights TV Streaming Platforms service.


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