Strategy Analytics Blogs

  • Smartphone Replacement Cycle Will Start Recovering from 2022 Onwards

    by Boris Metodiev | 12月 17, 2021
    Global smartphone replacement cycle was at its shortest level in 2013, when operator subsidies also reached record-high level. However, replacement cycle has be... ...

  • OPPO's Find N will be a Strong Challenger in the Foldables Space

    by Ken Hyers | 12月 16, 2021
    OPPO has introduced its first foldable display smartphone.  With good quality and a relatively affordable price, the OPPO Find N could be a strong challeng... ...

  • 5G at the Core of the Positioning System in Midea’s Fully Connected Factory

    by Guang Yang | 12月 16, 2021
    Positioning as the most welcomed technology in the "Blooming Cup" Competition The 4th "Blooming Cup" 5G Application Pitch Competition was completed recently, wh... ...

  • Herbert Diess – The Man Behind VW’s Transformation To Electric

    by Kevin Mak | 12月 15, 2021
    On Friday, 10th December, the supervisory board at Volkswagen Group extended the CEO contract of Herbert Diess, the man behind the transformation of the auto gr... ...

  • Wear OS Grabs 15% Smartwatch Revenue Share

    by Neil Mawston | 12月 15, 2021
    New research from SA shows Wear OS by Google grabbed 15% global smartwatch revenue share in Q3 2021, its highest level for years. Wear OS is benefiting from gr... ...

  • BoAt Joins Top-15 Wearables Ranking

    by Neil Mawston | 12月 15, 2021
    BoAt, an Indian firm that makes TWS headphones and smartwatches, is quietly rising up our global wearable rankings. BoAt is already a top-15 global wearables b... ...

  • 4G Smartwatch Sales Grow 30%

    by Neil Mawston | 12月 15, 2021
    Updated research from SA shows global 4G cellular smartwatch shipments grew a healthy +30% YoY in the third quarter of 2021. Cellular smartwatches remain one o... ...

  • Four of Top 5 Phones in India are Xiaomi

    by Neil Mawston | 12月 15, 2021
    Latest research from SA shows 4 of the top-5 bestselling smartphone models in India were made by Xiaomi in Q3 2021. Xiaomi's grip on India remains tight. Its R... ...

  • Xiaomi 10T in No.1 Model in Russia

    by Neil Mawston | 12月 15, 2021
    New research from SA shows Xiaomi's Redmi Note 10T 5G is the no.1 bestselling model in Russia in Q3 2021. Despite its long and clumsy name, the 10T is selling ... ...

  • Honor 50 is China's Top Phone

    by Neil Mawston | 12月 15, 2021
    New research from our Smartphone Model Tracker (SMT) shows the Honor 50 5G smartphone is the no.1 bestselling model in China in Q3 2021. Honor 50 5G has an imp... ...

  • Itel Holds No.1 Phone Spot in Ghana

    by Neil Mawston | 12月 15, 2021
    Ghana is a relatively fast-growing smartphone market in West Africa. It has a young population and rising middle class that wants more advanced 4G and 5G models... ...

  • Vivo is No.1 in Bangladesh Smartphones

    by Neil Mawston | 12月 15, 2021
    New research from SA shows Vivo has become the no.1 smartphone vendor in Bangladesh for the first time ever in Q3 2021. Vivo has overtaken Symphony, Realme and... ...

  • Motorola Makes Comeback in Canada

    by Neil Mawston | 12月 15, 2021
    New research from our Smartphone Country Tracker (CST) shows Motorola is making a surprisingly strong comeback in Canada. Motorola is now the no.3 smartphone b... ...

  • HarmonyOS Phones to Grow 200% in 2022

    by Neil Mawston | 12月 15, 2021
    New research from our Smartphones (WSS) service predicts HarmonyOS smartphone sales will soar over +200% worldwide in 2022. HarmonyOS will be the world's faste... ...

  • Smartphone Displays by Aspect-Ratio

    by Neil Mawston | 12月 15, 2021
    The display is the first thing users see when turning on their smartphone. It also dictates the usability and visual design of the product. Screen quality and a... ...

  • Smartphone Screen Size by Price-Tier

    by Neil Mawston | 12月 15, 2021
    Display size for smartphones worldwide is growing today across all price-tiers, from entry to premium. Taller aspect-ratios are enabling diagonally larger disp... ...

  • Smartphone Sales by Screen Size

    by Neil Mawston | 12月 15, 2021
    Latest research from our Emerging Techs (EDT) service shows 1 in 6 smartphones sold worldwide today still have a main-screen size under 6 inches. There remain ... ...

  • Apple Leads in TWS Revenues with Nearly 50% Share but Competition Intensifies

    by Ville-Petteri Ukonaho | 12月 15, 2021
    Apple is the leader in shipments as well as in revenues, but competition is closing in. Apple is already making more revenue in Q3 2021 with TWS AirPods than the next 16 vendors combined.

    Xiaomi is in the second position in shipments with its affordable TWS lineup and is threatening Apple’s shipment dominance. 

    Samsung is in the second position in revenues in Q3 2021 but Xiaomi is to surpass Samsung in 2022.



    Samsung will drop to fourth position in shipments and third in revenues in 2022 as competition intensifies. 

    JBL, a brand under Samsung subsidiary company Harman, is climbing up in the ranks thanks to its vast distribution network and huge success in portable speakers. 

    Combined Samsung and JBL take over 10% of shipments and over 12% of revenues in Q3 2021. 

    Strong players emerging from China and Indian markets such as QCY, boAT and Edifier as well as Oppo, vivo and Realme.
    Clients of Strategy Analytics Bluetooth Device Tracker service can learn more from the report Global Bluetooth TWS Shipments, ASP & Revenues by Vendor Forecast to 2022.



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