Strategy Analytics Blogs

  • Oppo Retail Pricing for Reno5 and Reno5 Z in the Czech Republic

    by Phill Maling | 9月 13, 2021
    Oppo launched two new smartphones in the Czech Republic market at the start of Q3'21. The Oppo Reno5 5G launched at CZK 11,399, (USD $526) and the Oppo Reno5 Z ... ...
  • IAA Mobility: The Un-Car Show

    by Roger Lanctot | 9月 13, 2021
    IAA Mobility held in Munich last week was the first post-pandemic international auto show to take place outside of China. The organizers positioned automot... ...
  • Facebook Stories Smartglasses

    by Neil Mawston | 9月 10, 2021
    Facebook and Luxottica this week teamed up to launch Ray-Ban Stories. A pair of camera glasses that will sell for US$300 to young-at-heart social media fans wh... ...
  • vivo’s new X70 series Intensified the Competition in Mobile Photography

    by Yiwen Wu | 9月 10, 2021
    vivo launched new X70 series in China on September 9th, 2021, eyeing more market share in premium segment. The new series includes three 5G models: X70, X70 Pro... ...
  • Incorporating Functional Safety into your Automotive Design

    by Asif Anwar | 9月 10, 2021
    The automotive safety domain will grow at a CAAGR (compound annual average growth rate) of almost 12% over the 2020 to 2025 timeframe with the market for vehicl... ...
  • JioPhone Next Launch Delayed - Possible Reasons and Impact

    by Abhilash Kumar | 9月 10, 2021
    JioPhone Next launch which was planned for 10th Sep has been delayed. Just before the launch it has been shifted towards the festive season around Diwali. This... ...
  • Wearable Share Forecasts by OEM

    by Neil Mawston | 9月 09, 2021
    We predict global wearable shipments will grow a healthy +17% in 2022. Apple, Huawei, and Xiaomi will remain among the market leaders next year. They have good... ...
  • The Booming UWB Market

    by Chris Taylor | 9月 09, 2021
    Yesterday I moderated a Microwave Journal panel discussion about ultra-wideband (UWB) technology and applications.  Representatives of Qorvo, NXP Semis, Sa... ...
  • Power and Automotive Sectors Intertwined – Another Pitfall In Transitioning To Electric?

    by Kevin Mak | 9月 09, 2021
    After my visit to the 2021 British Motor Show at the Farnborough International Exhibition Centre last month, I returned to the same showground for the Fully Cha... ...
  • UX Soup: Episode 54 - Smart Surfaces and Fabrics

    by Chris Schreiner | 9月 07, 2021
    Lisa welcomes Di O'Neill from Strategy Analytics to the podcast to discuss smart surfaces and fabrics. They discuss use cases in automotive, buildings, and heal... ...
  • Better Foldable Smartphones Driving Growing Sales

    by Ken Hyers | 9月 06, 2021
    The display is the main technology that defines usability and perceived quality of a smartphone. Foldable displays mark the biggest and most important design ch... ...
  • TWS market grows 68% YoY in 1H 2021 as shipments rebound

    by Ville-Petteri Ukonaho | 9月 02, 2021

    In the first half of last year, the Covid-19 pandemic hit markets hard; the TWS market was no exception. TWS sales stagnated almost entirely in 1H 2020 until a recovery started during the second half of that year. Q1 2021 was already rather good, growing 60% YoY from pandemic levels and second quarter continued that pattern with 76% YoY growth. However, it should be noted that comparing to last year is less useful as it was an exceptional year and doesn’t tell as much about the industry due to the pandemic that was crippling the industry last year. Overall, 1H 2021 TWS shipments grew 68% when compared to 1H 2020, which is a clear sign of rebounding market.

    The big three for the second quarter 2021 were Apple, Xiaomi and Samsung. Apple continues to lead with 28% share but Xiaomi is slowly climbing to challenge Apple. Samsung takes third position. Apple’s quarterly growth in Q2 2021 was merely 5% as customers are already waiting for the next AirPods that should come in the fourth quarter. Apple has also been clearing its inventories after huge 2H 2020 shipments.

    Behind the trio there is strong competition. Brands such as JBL, Honor, QCY, Oppo and boAT all outgrew the market during Q2 2021. Beats with its new Studio Buds, recorded healthy quarterly growth in 2Q 2021.

    The largest QoQ growth in Q2 2021 came from Honor that is quickly taking lost volumes from Huawei especially in the China market. Local brand from India, boAT, witnessed second highest quarterly growth.

    Asia Pacific is the largest region with 35% share growing 81% YoY and 24% QoQ in Q2 2021. Overall APAC grew most quarterly in Q2 2021 and big part of that growth comes from India market which is growing fast. China market continues to be the biggest individual market as it has grown past North American market already during 2020. China market grew 46% YoY and 13% QoQ in Q2 2021. However, there is a new star inside APAC region; Indian market is the new growth driver growing whopping 690% YoY and 84% QoQ in Q2 2021 and continues to grow strongly.

    The TWS market is healthy. There are many newcomers appearing almost daily to markets such as China and India. The vast amount of microvendors is keeping the industry lively. Growth is slightly slowing but its still there. The new Apple AirPods will surely rejuvenate the premium market and boAT, Edifier, QCY and likes will keep the lower price tiers growing.

    Bluetooth Device Tracker clients will have front row seats to the TWS and Bluetooth headset markets bringing unparalleled value.


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