Media & Services > Wireless Media Blog

Firemint, a quick profile of EA's acquisition

by Nitesh Patel | 5月 04, 2011

Consolidation is happening fast and furious in the mobile app/gaming world. As EA acquires Firemint, it is important to get a perspective on what exactly EA is buying - leveraging data from SA's AppTrax database. As one can see, Firemint has been very consistent week to week - over the last 17 weeks - in terms of average app rank and while few of the apps regularly trend in the top 20 (on average globally) they do frequently appear in the top 100.

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Firemint seems to be most successful in emerging markets with apps in Central & Eastern Europe having the lowest average rank.

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So, the acquisition of Firemint by EA should be heartening to other developers. You do not need to have a top 10 app in order to be an acquisition target. Instead, having a consistent performance and long term success will make a developer a worthy target.

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