Strategy Analytics has found that Facebook and Google are the brands that users most want to have on their mobile phone in 2009. Personalized content and services are more desirable than media brands, with Yahoo! rated highly in the USA and UK, while MapQuest and Weather.com in the US and MSN in the UK both received strong interest from respondents. When it comes to television channels, US respondents show strong interest in FOX, Comedy Central and HBO, while BBC1 and Sky Movies are the most desired UK channels. The top five most desired brands in each country were:

WML clients can view the full report, Facebook and Google Most Desired Brands for Mobile. Paul Brown