Strategy Analytics' latest consumer survey indicates great uncertainty over the potential health effects of watching 3DTV. 17% of our 2000 US survey respondents say they believe that watching 3DTV will cause damage to their eyes. Perhaps even more significant is that more than half of respondents are uncertain whether 3DTV has a health impact one way or the other. Faced with that level of doubt, 3DTV marketers - both TV set manufacturers and broadcasters - have some work to do to convince people that 3D is something worth risking their health on. The truth of the matter remains a subject of some debate. In response to the fact that some viewers report feeling unwell after watching 3D, or can only watch comfortably for limited periods, some claim that these impacts will be reduced as the technology matures. Whatever the case, the industry clearly must get to grips with the communications issue before unsubstantiated rumours get out of hand. We'll be presenting more details on our new 3DTV research at this year's IBC in Amsterdam. You can also hear BSkyB's Brian Lenz discuss his own company's plans for 3DTV. Attendance is complimentary but we encourage pre-registration as space is limited: Meet Our Analysts: 3DTV Analyst Forum at IBC 2010