Media & Services Blog

  • Consumers Want Quality Apps that Provide Value and Efficiency to their Daily Lives

    by Chris Schreiner | 8月 21, 2012
    Consumers find value in applications that are convenient, useful and used on a daily basis, while also finding value in apps that fulfill their social and enter... ...
  • iPads Beat TVs for Television Engagement: Is Tablet TV A New Medium?

    by User Not Found | 8月 21, 2012
    The television industry is still getting to grips with the implications of multiscreen. Nearly a year ago our research (Multi-Screen User Behaviors in the Home)... ...
  • Wal-Mart, Target, Sears and Other Retailers Accelerate Mobile Payment: ISIS & Google Wallet Under Threat?

    by Nitesh Patel | 8月 17, 2012
    On 15th August 2012 15 retailers, including Wal-Mart, Target, 7-Eleven, Sears and CVS Pharmacy announced the creation of a joint venture company, Merchant Cust... ...
  • Samsung Should Leverage TV Customers in iPhone Marketing Battle

    by User Not Found | 8月 14, 2012
    Our latest ConsumerMetrix report suggests that Samsung is failing to capitalise on its leadership in the TV and mobile phone markets. Samsung is obviously a bra... ...
  • TV Licence Fee Holds Key To IPTV v. Terrestrial Broadcasting Debate

    by User Not Found | 8月 10, 2012
    A report was released by the UK Government's Lords Select Communications Committee while I was on holiday a couple of weeks ago but I thought it was worth flagg... ...
  • Ecosystem Determines Consumer Attachment to Mobile Operating Systems

    by Chris Schreiner | 8月 09, 2012
    Consumers find confidence in and prefer using operating systems that are trusted, well-known and innovative. Strategy Analytics' Wireless Device Lab recently co... ...
  • NOW TV: Sky goes OTT

    by User Not Found | 7月 16, 2012
    Sky is launching NOW TV: To extend Sky’s reach to consumers unwilling to commit to a pay TV subscription: currently 11m UK households do not have pay T... ...
  • Sky’s Now TV Launch Finally Severs Link With Set-top Box Strategy

    by User Not Found | 7月 16, 2012
    Tomorrow's arrival of Sky’s dedicated OTT service, Now TV, breaks the final link with the set-top box as the historical lynchpin of the company’s re... ...
  • 90% of UK Households Pay for TV, Video or Cinema

    by User Not Found | 6月 28, 2012
    Following this week’s eForum conference on free versus pay TV this week’s ConsumerMetrix Bulletin highlights a few key datapoints relevant to the de... ...
  • Google’s Ecosystem Fertilised: can the Search Giant Catch Apple with Super-Platform Play?

    by User Not Found | 6月 28, 2012
    The imminent release of Google’s first digital media adapator (DMA) in the Nexus Q, the first Google tablet in the Nexus 7 alongside improvements in the ... ...
  • UK’s 4G DTT Battle Heats Up As Spectrum Decision Looms

    by User Not Found | 6月 26, 2012
    Freeview's Managing Director, Ilse Howling, today warned UK regulators and politicians that the free digital TV service could only continue to grow if it had ac... ...
  • Viaccess-Orca: Can New Name Create New Value in IP and OTT TV?

    by User Not Found | 6月 14, 2012
    Established IPTV and OTT vendors Viaccess and Orca Interactive have now merged their operations and will now be known as VO. This is presented as a structural c... ...
  • EA to delve deeper into freemium gaming - here's why

    by Nitesh Patel | 6月 11, 2012

    There is no doubt that freemium games are all the rage. Our most recent forecast has virtual goods taking off as a business model. Our newest developer survey shows that developers are wildly interested in generating revenue from virtual goods. Freemium has turned overnight developer sensations into millionaires. Freemium has indeed arrived and with it has come opportunity for lesser known companies such as Teamlava, Glu, and Big Fish Games and others to gain mindshare and revenue at the behest of industry stalwarts. One of these stalwarts is EA which has yet to fully embrace freemium - until now. So, why support freemium? To take advantage of a fast movign market opportunity and blunt the incursion of new competitors gaining momemtun via freemium games.

    EA has dominated paid games and will look to dominate freemium as well. The company had the most developer appearances (a developer can appear multiple times per week if they have more than one app available) for paid (i.e. not costing $0.00) apps in the top grossing list for iPhone and iPad thus far in 2012. However, when it came to number of appearances on the "free to download" top grossing list (generating revenue from subscription or in-app virtual goods) EA dropped to 7 on iPhone and 12 on iPad.

    The decline in rank doesn't tell the entire story however as EA's share of top ten developer appearances (number of times a developer has appeared in the list in 2012) declined dramatically as seen in the chart below. In fact, EA didn't even have enough appearances to crack the ten most frequently appearing developers for top grossing free to download iPad apps in 2012!

    This chart proves that even the largest, most successful of companies need to keep abreast of emerging trends and move quickly and decisively to take advantage of the ever changing mobile apps space.

    For a more in-depth analysts on EA and the gaming industry read our mobile gaming index.


Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left