The 2015 Golden Globe Awards was filled with surprises for the TV entertainment industry and was a significant indication of changing consumer viewing behaviors. Amazon made history earning Golden Globes in both categories it received nominations, best TV series, musical or comedy and best actor in a television musical or comedy series for its original series Transparent. In doing so, Amazon beat out nominees from Netflix, HBO, Showtime, Channel 4 (UK), FX, and CW in the respective categories. Meanwhile, Netflix which was nominated in seven different categories won best actor in TV series, drama for Kevin Spacey portrayal of Frank Underwood in House of Cards.

Another significant observance from the Golden Globes is that the top four U.S. broadcast networks, ABC, CBS, NBC and Fox did not win any awards. This is big for the TV industry as it brings further credibility to online video service and shows the diversity of programming in Hollywood. This was not only a victorious night for the individual services but also reinforced the changing landscape in TV entertainment. More and more individuals are seeking alternative means to access television programming and video service providers continue to enhance the value proposition of on-demand entertainment.