Despite facing some unique challenges in France, Netflix is off to a strong start attracting over 100,000 subscribers in the first 15 days since launching, according to French newspaper Le Figaro. To put this in perspective, Netflix has achieved nearly 20% of CanalPlay’s scale, Canal+ SVOD service in France, in just two weeks.  According to Le Figaro, CanalPlay has acquired 520,000 subscribers since launching three years ago.

It should be noted, however, that Netflix is offering the first month free, after which the service will cost subscribers €7.99 - €11.99, so it remains to be seen how many of these subscribers Netflix will retain when the trial period is over. For further analysis of SVOD in France and Netflix’s long-term prospects see Strategy Analytics Insight Netflix Off to a Strong Start in France.