Compared to sell-thru and rental, subscription is a relatively new business model in the home entertainment industry. But this is not keeping it from dominating consumer home entertainment spending. In 2013, consumer spending accounted for 47% of OTT video revenue. Of this, SVOD made up 47% of the consumer spending category. By 2018, consumer spending will account for 54% of OTT video revenue, of which SVOD will comprise of 74% of the consumer spending category.

While there are many SVOD services across Europe, it is important to note that Strategy Analytics only estimates pure-play OTT SVOD players. In other words, we only account for stand-alone OTT video services; we do not include SVOD services that are value-added to a Pay TV service.

For a detailed breakdown of Western Europe OTT Video by country and segment please see the full 2014 European OTT Video Forecast and Market Overview Report (European OTT Video Revenue to Reach $9.45 Billion by Year-End 2018).