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WebTV and Virtual Worlds: Strategy Analytics at IBC

by David Mercer | 8月 11, 2008

Just a heads-up that we'll be giving two analyst presentations at this year's IBC in September; one on our research on connected TV devices, and another presenting findings from our pioneering work on Virtual Worlds. Registration details are below. Bridging the Web-TV Chasm: How Connected Devices will Bring Web TV from the PC to the Big Screen Our breakfast presentation will explore the emergence of Connected Web TV Devices and their impact on traditional broadcast business models. Our leading analysts present new user survey findings on web TV usage, scale the future adoption of Internet devices such as set-top boxes, connected TVs and mobile internet devices, discuss the conflicts and partnerships between legacy and emerging players, and size the revenue opportunity for web television and video services. Please join us for a tour of the rapidly expanding world of web TV, insights on why it all matters, and actionable recommendations for players facing unprecedented challenges and opportunities. Date: Saturday 13th September, 2008 Location: Holiday Inn, "Minnesota" & "Montana" Rooms, De Boelelaan 2, 1083 HJ Amsterdam, The Netherlands Registration & Breakfast: 08:00 Session: 08:30-09:30 Searching for Your Missing Viewers? Find Them in Virtual Worlds! Our lunchtime presentation addresses a challenging trend for the content and entertainment industries. Every month, an estimated 1.5 billion viewer hours disappear from television screens and emerge in a growing variety of virtual worlds. From Habbo Hotel and Second Life to World of Warcraft, this interactive, immersive medium is seducing viewers around the world and is projected to grow by an order of magnitude in the next decade. With a particular impact on kids, tweens, teens, and young adults, virtual worlds represent a sea change in the nature of entertainment. Come and hear us discuss how this activity is developing, who will use it, and what broadcasters, content providers, advertisers and other players should do about it. Date: Saturday 13th September, 2008 Location: Holiday Inn, "Minnesota" & "Montana" Rooms, De Boelelaan 2, 1083 HJ Amsterdam, The Netherlands Registration & Sandwich Lunch: 12:00 Session: 12:30-13:30 Both presentations are free of charge but as we have limited space we ask you to register in advance by going to our website at: www.strategyanalytics.com/IBC2008.html
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