Uber’s buzz in the market enabled it to slide into the top 10 list, replacing Snapchat, for mobile brands in 2017 (year to date).  Despite the resignation of the CEO and the publicly noted company cultural challenges, the ride hailing service’s customer-centric value proposition has entrenched the brand in the minds of mobile consumers.  



The above list is generated from the AppOptix mobile behavior platform data based on U.S. Android smartphones.