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SnapDeal and Paytm Reach App Milestones in India’s Mobile Commerce Space

by Adam Thorwart | 5月 14, 2014

India has been a hotbed of mobile app news lately, especially from Social networking and mobile messaging apps like Facebook (100 million users in India; 84% access via a mobile device) and WhatsApp (48 million mobile users). However, mobile commerce apps are also showing signs of growth. SnapDeal and Paytm are prime example of the growing attraction of mobile commerce apps in India.

SnapDeal, which launched in February 2010, first came along as an e-commerce site. However, its mobile platform has gained a lot of ground in the final months of 2013 through to the first half of 2014. In October, mobile orders accounted for 30% of sales and now it has surpassed 45% from the native application; an additional 5% comes from the mobile browser. There is an 80/20 split among Android and iOS users, in favor of Android.

SnapDeal is one India’s most popular iPhone apps, according to AppTRAX – Strategy Analytics’ own proprietary research technique. SnapDeal has been consistently ranked higher than 100 in each week of 2014 (through 5/9/14). The only exceptions were weeks 4, 10, and 11 when the app rank was 100, 127, and 104, respectively. Its highest ranking was during the week of May 9th 2014 when it ranked 33rd among free apps. Overall its average 2014 iPhone ranking in India is 74.6.

SnapDeal is available to iOS, Android, and Windows users.

Paytm launched its new service in February of 2014 with a little twist on mobile commerce. Paytm’s approach included a text style format that allows users to negotiate prices with merchants before purchasing. The mobile platform started with 250 merchants and has now grown to over 500 merchants. The mobile app itself has grown significantly since launch as it surpassed 1 million extra users on top of the 6 million it started with. The firm is targeting a year-end app user base of 15 million and merchant base of 5,000.

Paytm has also made several appearances on the iPhone top 300 AppTRAX ranking list in India during 2014. The new service was announced on February 6th and starting the week after, it first appeared on the ranking list at number 78. Following its first appearance in week 7, it ranked 136,116, 123, and 101 in consecutive weeks until it dropped out of the rankings in week 12.

 

Paytm is available to iOS and Android users - soon to be Windows in June.

 

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