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1 Billion, 2 Billion, 50 Billion…Wait That’s Not How it Goes

by Adam Thorwart | 8月 30, 2013

Xiaomi and Nokia hit app store download milestones.

Apple’s 50 billionth app download milestone was announced in May 2013, which was a few months before Google Play announced its 50 billionth in July during the Q2 2013 earnings conference call. Fast forwarding to August, Xiaomi’s MIUI app store and Nokia’s Ovi app store each announced its own app download milestones – 1 billion (globally) and 2 billion (in India), respectively.

Xiaomi is an OEM making noise in the Chinese market and have garnered press coverage in the last few weeks. The recent addition of Hugo Bara, a former Google VP, has been the biggest piece of news drawing attention to the company. However, the recent billion download milestone is quite impressive, especially considering the Android app store has only been operational for less than 400 day. Overall the company is still in the infancy stage as a player and needs to build upon its recent success if it wants to become a major player.

Nokia, on the other hand, knows a little bit more about the spotlight. Recently the Finnish based company has been in the news with the launch of its 41 megapixel Lumia 1020. The Ovi store has been around longer than the MIUI store and has over 10 billion apps downloaded.The Indian branch of the Ovi store contributed to 20% of the milestone – 2 billion app downloads. Nokia’s Ovi store is available in over 200 countries with over 170,000 available apps.

It is a bit refreshing to see other App stores begining to create buzz and become players in the space, even if they are nothing more than fringe players at best.

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