Vivo is the latest Chinese smartphone maker to jump into Europe. Its push for marketshare begins this month and is starting with the X51 5G, several midrange Y-series models, and a portfolio of music headphones.

Vivo will initially sell in 6 European countries, including France, Germany, Spain, Italy, Poland, and the UK. Perfect timing for the Q4 2020 Xmas holiday season.

Clients of our WSS (Smartphones) service can read our full analysis and forecast of Vivo and other Chinese brands in Europe here.