Apple iPhone kept falling track in Q1 2019, with annual decline by shipments, ASP, revenue, and profits. Apple is losing ground in all major markets. Apple’s top 3 regional markets - Asia Pacific, North America, and Western Europe - all posted double-digit decline rate this quarter. 

The weaker demand of new iPhone models is the main reason behind the sluggish performance, coupled with the extended replacement cycle and the intensified competition in premium segment.  

To tackle the challenge, Apple conducted special promotions to stimulate consumer demands in Q1 2019, mainly include price adjustments via third party channels, the availability of trade-in and finance installment programs. Will these initiatives pay off and bring Apple back to the track in 2019?

Our latest report Q1 ’19: Apple: iPhone Profits Tumbled is published. WSS clients could access the full report via this link.