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Interactive TV: Was it worth the price?

by David Mercer | 7月 18, 2007

Ofcom's Ayre report on premium rate telephony and television participation services is a damning indictment of "systemic" practices in the UK TV industry. The UK is widely seen to have led the world in interactive TV, but this report has cast a shadow over the industry from which it will be difficult to emerge. The cynical way in which some of these interactive programmes have been manipulated will do lasting damage, and if viewers have any sense, it will be a long time before that trust is rebuilt. One has to question why the government decrees that Ofcom, a communications regulator if it is anything, does not regulate premium rate telephony, which would appear to fall under "communications", or even "media", rather than, say, food standards or planning regulations. For years telephone service providers have been able to get away with charging models that are alien to the media industry. Now that the two have collided so catastrophically, we can only hope for lessons to be learnt, and that regulators will rapidly take control of a situation that should not have been allowed to develop in the first place. Add to Technorati Favorites
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