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Apple iPhone 6s Was World's Top-Selling Smartphone in Q2 2016

by Neil Mawston | 9月 06, 2016

According to the latest research from our Handset Country Share (HCST) service, Apple’s iPhone 6s was the world’s top-selling smartphone model in the second quarter of 2016. Apple currently accounts for two of the three top-selling smartphone models shipped worldwide.

Total global smartphone shipments grew 1 percent annually from 338.0 million units in Q2 2015 to 341.5 million in Q2 2016. Smartphone growth is sluggish at the moment due to ongoing economic volatility worldwide, high ownership penetration in most major countries, and a lack of new innovation from device manufacturers.

We estimate the Apple iPhone 6s model shipped 14.2 million units and accounted for 4 percent share of all smartphones shipped worldwide in Q2 2016. Apple’s iPhone 6s is currently the world’s most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security.

The Apple iPhone 6 shipped 8.5 million units worldwide for second position and 2 percent marketshare during Q2 2016, followed by Samsung Galaxy S7 edge in third place with 8.3 million and 2 percent share. Apple iPhone 6 has been on sale for almost two years and it remains near the top of best-seller lists in many regions like Europe. Samsung’s Galaxy S7 edge has proven popular among high-end consumers and its curved hardware design has given the firm a differentiator that Apple’s iPhone portfolio does not yet offer.

Exhibit 1: Global Smartphone Shipments by Top-Three Models in Q2 2016  [1]

Global Smartphone Shipments by Model (Millions of Units)    

Q2 '15

Q2 '16

Apple iPhone 6s

0.0

14.2

Apple iPhone 6

26.3

8.5

Samsung Galaxy S7 edge

0.0

8.3

Others

311.7

310.5

Total

338.0

341.5

Global Smartphone Marketshare by Model (% of Total)

Q2 '15

Q2 '16

Apple iPhone 6s

0.0%

4.2%

Apple iPhone 6

7.8%

2.5%

Samsung Galaxy S7 edge

0.0%

2.4%

Others

92.2%

90.9%

Total

100.0%

100.0%

Source: Strategy Analytics

 



[1]  Numbers are rounded. The numbers in the data-table refer to the total smartphone market for all platforms combined.



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