Recent research from our Wearables Tracker shows global fitnessband revenues fell a hefty -22% YoY during the first half of 2021.

Rising competition from fitness-led smartwatches, like Apple Watch, is the primary cause of the downturn.

Xiaomi Mi Band and Huawei Band models put in a solid performance with highly competitive pricing, but this was not enough to save the market from a slump.

Clients can view the full 2021 dataset for fitnessband revenues and prices here.