IoT Ecosystem > Wearables Blog

Will You Buy Snap AR Specs?

by Neil Mawston | 6月 10, 2021

We polled tech influencers worldwide on LinkedIn and asked if they would buy a pair of Snap's new AR Spectacles.

Snapchat has built an augmented-reality overlay on futuristic sunglasses.

The product today is beta, but speculation suggests the retail price will eventually be between US$400-800 in North America or beyond.

Our informal survey results can be surprisingly positive for Snap Spectacles.

Some 14-38% of "high-end" tech influencers could buy a pair -- if available.

That would mean something like an immediate addressable market of perhaps 5-10 million customers globally, worth US$2-8 billion in cumulative revenue. At 5% net margin, Snap might eventually generate US$100 million (or more) of profit.

This is the potential low-hanging fruit for Snap.

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