Huawei, Xiaomi and
Fitbit are the "big three" brands who together account for the majority of all
fitnessband revenues on the planet today.
Xiaomi Mi Band is big in the low-tier.
Huawei has presence in the midrange. Fitbit commands the upper-end.
But with the fitnessband market
slumping, as consumers swing to smartwatches, can these OEMs continue to make profit? Will there be
consolidation in the fitnessband industry this year? Who will get taken over?