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Apple Watch Captures 74 Percent Global Smartwatch Marketshare in Q3 2015

by Neil Mawston | 10月 28, 2015

According to the latest research from our WDE (Wearables) research service, global smartwatch shipments grew an impressive 510 percent annually to hit a record 6.1 million units in the third quarter of 2015. In first place with a commanding 74 percent marketshare, Apple Watch continues to catalyze demand and set the pace in the smartwatch industry.

Global smartwatch shipments grew an impressive 510 percent annually from 1.0 million units in Q3 2014 to hit a record 6.1 million in Q3 2015. Global smartwatch growth is being driven by consumer demand across North America, Western Europe and Asia for the much-hyped Apple Watch model.

We estimate Apple Watch shipped 4.5 million units and captured a dominant 74 percent smartwatch marketshare worldwide in Q3 2015. Apple Watch’s retail presence is expanding fast and the device is now available in over 30 countries worldwide, including the United States, South Korea and China. However, Apple Watch is still NOT widely available at most mobile operators, and this is one area of weakness that Apple must improve to maintain its shipment growth in the future.

We estimate Samsung shipped 0.6 million smartwatches, capturing 10 percent marketshare worldwide for second position. Apple and Samsung together account for 8 in 10 of all smartwatches shipped globally. Samsung remains a distant second to Apple, but its new range of Gear S2 models is being promoted heavily and this will enable Samsung to bounce back with stronger marketshare during the upcoming Q4 2015 holiday season.

Exhibit 1: Global Smartwatch Vendor Shipments and Marketshare in Q3 2015  [1]

Global Smartwatch Vendor Shipments (Milions of Units)

Q3 '14

Q3 '15

Apple

0.0

4.5

Samsung

0.7

0.6

Others

0.3

1.0

Total

1.0

6.1

Global Smartwatch Vendor Marketshare %

Q3 '14

Q3 '15

Apple

0.0%

73.8%

Samsung

70.0%

9.8%

Others

30.0%

16.4%

Total

100.0%

100.0%

 

 

Total Growth: Year-over-Year (%)

~

510.0%

 

Source: Strategy Analytics

 

 



[1]  Numbers are rounded.



The full report can be viewed by clients here.
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