IoT Ecosystem > Wearables Blog

Survey Highlights Pricing Challenges for Wearable Devices

by Gina Luk | 4月 17, 2014

In a new report from the Wearable Device Ecosystems (WDE) service, we discuss findings from a recent consumer survey indicating that current wearable device pricing is considerably out of sync with consumer expectations. Overcoming such a mismatch will require consumer education to the value and benefits of wearable devices and price adjustment.

The data comes from a Strategy Analytics survey on Consumer Attitudes to Wearables, conducted across six major consumer electronics countries including the US and China, in Q1 2014.

This published report, available to clients, discusses the key findings from the survey on consumer attitudes to wearables.


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