New research from our Wearables (WDE) research team shows the new Watch Ultra captured an impressive 1 in 10 of all Apple Watch shipments worldwide in the final quarter of 2022.

Some observers had been worried that the chunky styling, thick design, and average looks might hinder its sales performance. But it turns out a surprisingly large number of people like a rugged sports action watch with long battery life. The Ultra is selling better than expected.

Our full report for global Apple Watch shipments by MODEL in 2022 is published here.