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China Smartwatch Forecast

by Neil Mawston | 10月 18, 2022

China today is the world's 2nd largest smartwatch market. Only the US is bigger.

China has been growing at an average rate of +25% per year during the past half-decade. Even accounting for Covid disruption, that's a mighty fine performance. We forecast a further +15% average annual growth rate for the next half-decade. That is way above the global average.

Apple Watch, of course, is driving the premium smartwatch category in China. Apple iPhone is wildly popular, and cross-selling the Watch alongside it is an easy win for the company. Local Chinese brands with keen pricing and good 4G performance are filling the mid and entry levels, such as Xiaomi.

By 2025, we predict China will overtake the US to become the world's no.1 market.

Our full smartwatch shipments forecast by 88 countries and 6 major regions, including China and the US, is available to clients and published here.

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