New research (here) finds smartwatch shipments in Indonesia are quietly getting bigger than many folks realize.

We calculate Indonesia to be the world's 10th largest smartwatch market today in 2022, and will be a top-5 country by the end of the decade.

A huge population, growing middle class, and Western-like fondness for fitness and casual healthcare are driving sales higher.

Of course, prices tend (for now) to be slightly lower than average. Indonesia remains quite a price-sensitive region.