BoAt, an Indian firm that makes TWS headphones and smartwatches, is quietly rising up our global wearable rankings.

BoAt is already a top-15 global wearables brand today, and we expect it to approach the top-10 level in 2022.

Consumers like BoAt's affordable pricing, youth-friendly lifestyle branding, and its wide availability for sales and aftercare in core markets like India. BoAt aspires long-term to challenge Samsung, Apple and others.

Clients can download our full analysis for BoAt and other emerging wearable brands here.