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BASIS Launches Peak Fitness Tracker, First Product since Intel Acquisition

by User Not Found | 9月 30, 2014

Following on from its acquisition by Intel earlier in 2014, BASIS has launched the Peak fitness and sleep tracker. Peak will be available in November, in the selected markets of the US, Canada, and the UK, for $199/£199. 

The Peak is positioned as a premium fitness band with smartwatch features, such as text message and call notifications. The device is able to monitor the wearer’s heart rate without the need for a separate chest strap, and can automatically detect whether the wearer is walking, running, cycling, as well as sleep phases and sleep quality. Peak requires no interaction with a PC, as initial set-up and activity tracking stats and analysis can be completed and accessed through the companion smartphone app (available for Android and iOS).

Fitness Bands are a key category in the emerging wearable devices market, with leading brands including Fitbit, Jawbone, and Nike according to Strategy Analytics most recent Fitness Band vendor marketshare, as featured in the Wearable Device Ecosystems (WDE) service.

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