Xiaomi, a Chinese smartphone maker, is offering huge discounts in its UK flagship store in Westfield, White City in London.

We found the in-store prices of available models were different from their official webstore prices. For some models, the in-store offers would even cost you less.

For example, Xiaomi 12 (8+256GB) has a special offer at £529 in-store. It is £619 online (RRP £849). Xiaomi 12 Pro is £899 in-store and £919 online (RRP £1,049) when you check out.

Xiaomi's budget series have £20-50 off per device in-store. However, unlike its Number series, Redmi products have no advantages to Xiaomi's own webstore channel in pricing.

Generally, you can spend less in-store or on Xiaomi's official webstore. There are less discounts from operators and third-party retailers such as Argos, AO, etc. in the UK.