According to the latest forecast report from our Wireless Smartphone Strategies (WSS) service:
Global Smartphone Revenues, ASPs & Price Tier Forecasts: 2008 to 2027, global smartphone wholesale revenue will grow +2% YoY in 2022, mainly driven by the solid growth of ASP which will post +10% YoY growth rate, thanks for the greater mix of premium models from
Apple,
Samsung and other brands.
We expect the
premium tier (wholesale US$300+ bands) will takeover mid-tier (US$100-190) being the largest price band by smartphone sales volumes from 2022 onwards. Premium tier will make up 33% to 36% global smartphone sales volume share during 2022 to 2027, and 73% to 75% global smartphone wholesale revenue share the same time frame.
Within premium tier, US$600 and above band will take the lion's share, with 21-22% global smartphone volume share, and 58% to 59% revenue share from 2022 through 2027.US$300-399 band will remain as the second largest price band by both volume and revenue.
Exhibit : Global Smartphone Wholesale Revenue by Price Tier Forecast