Strategy Analytics predict global handset and smartphone sales volume will rebound +6% YoY and +7% YoY in 2021 respectively. Both handset and smartphone market will regrow from 2021 mainly driven by the eased pandemic, recovered economy, improved consumer confidence and tech migration. Asia Pacific will account for more than 50% of the smartphone sales for the next 6 years and hence OEM should focus on consumer preference there. The world’s top 20 countries will account for 76% of worldwide smartphone sales during our forecast window, up from 72% in 2007. Detailed analysis here.

Additionally, this report also delves on the following topics:

• Smartphone market forecast from 2021 to 2026
• Regional dynamics, which region OEMs should focus upon?
• Country level dynamics.