Google’s smartphone business was unable to meet expectations in Q4 2020. Shipments declined -54% YoY but were up 56% QoQ due to new launches and seasonality. Google’s smartphone segment has been struggling to get profitable for quite some now and it still looks a distant dream. Detailed analysis available here from our Wireless Smartphone Strategy  (WSS) Service. Mature markets like North America and Western Europe have been the sweet spot for Google for quite some time now.  Additionally, the insight delves into:

1. Why has Google missed on meeting expectations?
2. What are the new markets Google should target as part of expansion strategy?
3. How has the latest Pixel 5 and Pixel 4A (5G) been performing?