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Update 2.0: How Does Coronavirus (COVID-19) Threaten the Global and China Smartphone Market?

by David Kerr | 4月 06, 2020

Strategy Analytics updated smartphone shipment forecast numbers from the previous version published on March 2, 2020, given the latest available info and the escalating and global pandemic situation.

We further lower 2020 global and China smartphone shipment forecast numbers in this version, considering the rapid spread into more countries and the big impact on global economy.

The global smartphone market will ship -25% fewer smartphones than expected in 2020, due to the fear and “paralysis” caused by coronavirus. China smartphone shipments will be -16% less than expected in 2020. All regions will see an double digit annual decline rate this year. All industry stakeholders need to plan for a very soft and tough 2020.

No one wins. All OEMs will ship less smartphones this year, leading by Samsung, Apple, Huawei, OPPO, vivo and Xiaomi etc.

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