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Q3 ’19: OPPO: Multi-brand Strategy Paying Dividends

by Yiwen Wu | 11月 07, 2019

OPPO maintained the fifth position in global smartphone market in Q3 2019, although its smartphone shipments declined -6% YoY and its smartphone wholesale revenue dropped -2% YoY.

Facing the mounting pressure from Huawei in home market, OPPO is accelerating its overseas expansion especially in Western Europe for new growth potential. Meanwhile, OPPO’s multi-brand strategy started to bear fruits. Its online-focused sibling brand - Realme and OnePlus - have enjoyed good momentum this quarter, which has offset the vendor’s volume drop.

Our latest report Q3 ’19: OPPO: Multi-brand Strategy Paying Dividends was published. WSS client could access the full report via this link.

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