OPPO launched Reno Ace and K5 on October 10th 2019 in Chengdu, China. Our analysts from Wireless Smartphone Strategies (WSS) services attended the event.

Reno Ace is OPPO’s latest flagship device targeting young male segment with mobile gaming as the key selling point. K5 is a mid-tier model mainly for the online channel with high cost-to-performance ratio. Both models represent the vendor’s efforts to tap more addressable segments as new growth engine.

However, facing the soaring performance of Huawei in China market, will these efforts work and help OPPO defend the resurgent Huawei in the following quarters?

Our latest report OPPO Reno Ace and K5: Tapping More Addressable Segments is published. WSS clients could access the full analysis via here.