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Sony Posts Very Disappointing Q2 2019 Smartphone Results

by Boris Metodiev | 8月 05, 2019

Sony announced yet another weak set of results in Q2 2019, including a -55% YoY decline in smartphone shipments, negative operating profit margin and huge operating losses. The 0.9 million smartphones shipped during the quarter is the lowest unit-volume in nine years, and adds to the long list of declining YoY quarters for the company.

Sony is now effectively a two-region company now, since it sells smartphones almost entirely only in Asia Pacific and Western Europe, but even those regions were not spared by the steep decline.

Sony’s “movie phone” Xperia 1, launched at this years’ Mobile World Congress in Barcelona, proves that the company can manufacture great devices. With its long, 21:9 CinemaWide, 4K, 6.5-inch screen optimized for movies and entertainment, the smartphone differentiates against the plethora of other indistinguishable devices. Xperia 1 is receiving good feedback and holds some hope for regaining traction, but will that be enough to stabilize Sony’s deteriorating situation?

WSS clients can find the answers of all questions, and much more, in the full report here.

xperia1
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