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Q4’18: Momentum Continues for VIVO

by Rajeev Nair | 2月 18, 2019

continued to grow its volumes and revenue in Q4 2018. The Chinese vendor scaled up to be the 5th largest globally  by volumes. In our detailed insight report available here, from the Wireless Smartphone Strategy (WSS) Service, we estimate volumes having grown by 16% annually in the quarter.

The challenge for vivo however, is to step up in 2019 to be among the top three. How does it break the stronghold of Samsung, Apple and Huawei in the top three positions globally? What strategic and tactical moves are to ensure its growth in the declining global smartphone market?

                           vivo APEX 2019

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