vivo came back to the right track in Q2 2018, with strong growth both in volume and value. It ranked the 6th largest smartphone vendor by volume and 5th largest by value in global market. vivo's rebound is driven by well-received flagship X21 series, solid performance in India, and its massive marketing campaign associated with the sponsorship of FIFA World Cup 2018. vivo is now expanding to online markets and shifting from marketing leadership back to tech innovation.
Our latest insight report Q2 ’18: vivo: Strong Growth by Volume and ASP is published. WSS clients could access the full report via this link.