终端 > 智能手机博客



Apple iPhone Captures HALF of Global Smartphone Revenues in Q4 2017

by Neil Mawston | 2月 15, 2018

According to the latest research from our Wireless Smartphone Strategies (WSS) service, global smartphone revenues hit an  all-time high of US$120 billion during the fourth quarter of 2017.

Apple captured a record 51 percent global smartphone revenue share, accounting for more than the rest of the entire industry combined.

We estimate total global smartphone wholesale revenues grew 8 percent annually to reach an all-time high of US$120 billion during Q4 2017. The smartphone industry’s wholesale average selling price surged 18 percent annually from US$255 in Q4 2016 to US$300 in Q4 2017. The smartphone industry has managed to increase massively its pricing and revenues, despite a recent decrease in shipment volumes.

Apple iPhone captured a record 51 percent share of all smartphone wholesale revenues worldwide in Q4 2017. Apple iPhone generated a huge US$61 billion in the quarter, helped by solid demand for its premium X model, and Apple now accounts for more revenue than the rest of the entire global smartphone industry combined. Apple generated three times more smartphone revenue than nearest rival Samsung and 7 times more than Huawei. Apple iPhone’s average selling price is approaching US$800 and almost three times higher than the overall industry average. Apple iPhone is an incredible money-making machine.

Samsung grew its global smartphone wholesale revenues by 16 percent annually to US$19 billion in Q4 2017. Like Apple, Samsung’s smartphone wholesale average selling price (ASP) grew strongly, rising 21 percent annually to US$254 in the quarter. The popularity of premium Note 8 and Galaxy S8 models, as well as fewer low-end sales in its core Asia markets such as China, drove the growth.

Huawei generated US$8 billion of global smartphone wholesale revenues to maintain its position as the world’s third largest vendor by turnover in Q4 2017. Huawei’s smartphone wholesale average selling price sits at US$205 today and it has by far the lowest pricing among the top-three smartphone players. If Huawei wants to grow its worldwide pricing and revenues even higher in the future, the company will need to grab additional marketshare in the high-value United States market.


Exhibit 1: Global Smartphone Wholesale Revenues by Vendor in Q4 2017

 


[1]  Numbers are rounded. The data-table includes global smartphone hardware revenues only. Wholesale refers to the trade price, NOT the retail price. Wholesale revenues are calculated as shipments multiplied by wholesale average selling price.

Previous Post: XiaoMi: Robust Growth by Volume and Value in Q4 2017 | Next Post: On Eve of MWC Barcelona Huawei Tops Spain Smartphone Market
Leave a comment