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Xiaomi is Back!

by Linda Sui | 8月 24, 2017

Xiaomi is back! The company delivered a robust result in Q2 2017. With a soaring +58% YoY growth rate by smartphone shipments, Xiaomi regained the 5th position in global smartphone market this quarter with a record 6% market share.

It comes back to the right track, ending downturn trend for the past five quarters. Eased supply constraints, enhanced product portfolio, improved performance in both online and offline channels in China, India and other emerging markets all led to the soaring growth this quarter. With newly launched Mi5X and Redmi Note 5A, we expect Xiaomi will continue to grow in Q3 2017.

Xiaomi is aggressively expanding presence in offline channel, by opening up more Xiaomi experience stores. Now the company eyes to work with third party retailers / distributors directly. What challenges should Xiaomi be aware and prepare ahead in offline channel expansion?

WSS client can read the full analysis and forecast  here.

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