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Strategy Analytics: Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013

by Woody Oh | 7月 26, 2013

Boston, MA - July 25, 2013 - According to the latest research from Strategy Analytics, global smartphone shipments grew 47 percent annually to reach a record 230 million units in the second quarter of 2013. Samsung captured one-third of all smartphone volumes worldwide, while Apple’s marketshare fell to its lowest level for three years.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013. This was the largest volume of smartphones ever shipped in a single quarter. Smartphones accounted for 59 percent of all mobile phones shipped globally. The smartphone industry’s shipment growth rate, which is higher today than a year ago, is being driven by surging demand for 4G models in developed regions like the US and 3G models in emerging markets such as India.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung grew 56 percent annually and shipped a record 76.0 million smartphones worldwide, capturing 33 percent marketshare in Q2 2013. Samsung shipped over two times more smartphones than Apple during the quarter. The flagship Galaxy S4 model experienced solid demand in China and worldwide and helped to lift volumes. Samsung’s next major flagship launch is likely to be the rumored Note 3 model later this year. Apple shipped 31.2 million iPhones worldwide in Q2 2013, up from 26.0 million a year earlier. Apple grew just 20 percent annually during Q2 2013, which is less than half the overall smartphone industry average of 47 percent. Apple’s global smartphone marketshare of 14 percent is at its lowest level since the second quarter of 2010. The current iPhone portfolio is under-performing and Apple is at risk of being trapped in a pincer movement between rival 3-inch Android models at the low-end and 5-inch Android models at the high-end.”

Linda Sui, Analyst at Strategy Analytics, added, “LG was a star performer as global shipments doubled year-over-year to 12.1 million units in Q2 2013. LG captured 5 percent share and maintained its position as the world’s third largest smartphone vendor for the second straight quarter. The popular Optimus and Nexus models have been the main drivers of LG’s success. If LG can expand its retail presence and marketing in major countries such as the US or China, LG could quietly start to challenge Apple for second position.”

Other findings from the research include:

  • ZTE shipped 11.5 million smartphones worldwide for a record 5 percent marketshare in Q2 2013. ZTE became the world’s fourth largest smartphone vendor for the first time ever in its history. Growth was driven mostly by a strong performance in the huge China market;
  • Huawei shipped 11.1 million smartphones worldwide for 5 percent marketshare in Q2 2013. With Huawei in fifth position, ZTE in fourth, LG in third and Samsung in first, the global smartphone market is now clearly dominated by Asian-based brands.

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q2 2013 [1]

Global Smartphone Vendor Shipments (Millions of Units) Q2 '12 Q2 '13
Samsung 48.7 76
Apple 26 31.2
LG 5.8 12.1
ZTE 5.8 11.5
Huawei 6.6 11.1
Others 63.6 87.7
Total 156.5 229.6

Global Smartphone Vendor Marketshare  % Q2 '12 Q2 '13
Samsung 31.10% 33.10%
Apple 16.60% 13.60%
LG 3.70% 5.30%
ZTE 3.70% 5.00%
Huawei 4.20% 4.80%
Others 40.60% 38.20%
Total 100.00% 100.00%

Total Growth Year-over-Year % 41.60% 46.70%


The full report, Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.

Americas Contact:

Neil Shah / +1 617 614 0727 /

EMEA Contact:

Neil Mawston / +44 1908 423 628 /

Asia Contact:

Linda Sui / +1 617 614 0734 /


[1] Numbers are rounded.


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