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OnePlus Smartphones are the Rising Star in the US as LG Market Share Collapses in Q2’21

by Juha Winter | 8月 10, 2021

Although both Lenovo-Motorola and TCL-Alcatel have been able to grow their market share in the United States both sequentially as well as year-on-year after South Korean LG’s announcement in April to exit the smartphone business altogether, there’s a new player on the market that appears to be growing faster than either of these vendors. The Chinese vendor OnePlus, whose smartphone models have long been increasingly popular also in many Western European markets according to research by Strategy Analytics’ Smartphone Model Tracker (SMT), has got some significant boost in the US since Q1’21, thanks to distribution through major wireless carriers such as Verizon and T-Mobile and major retailers like Amazon and Walmart.

OnePlus managed to grow its shipments by more than 300% YoY in the Q2’21 in the US, ranking as the no.7 vendor currently but threatening to overtake both LG and BLU in the next quarters if it's able to maintain the momentum. Although the top-10 best-selling smartphones in the US consist of Apple and Samsung models exclusively (see exhibit below), popular OnePlus models appearing in the top-50 include OnePlus Nord N10 5G, the Nord N100, and the 9 5G.

SMT USA Top-10 Smartphone Models

In neighboring Canada, OnePlus has only more recently started to emerge as a significant vendor, and its Nord N10 5G appeared in the top-20 in Q2’21, the first time the vendor has had any models rank so high in that market. Although OnePlus lacks major carrier partnerships in Canada, it operates its own online store there and sells it models through Amazon and Walmart as well. If OnePlus could secure portfolio slots with a major carrier in Canada, they could challenge TCL-Alcatel, ZTE (Nubia), and potentially even Lenovo-Motorola later down the road.

Stay tuned for more market insights on the US and Canada. Interested in the shipments, market share, wholesale pricing, and specs of the top-50 best-selling smartphones in these or other key markets around the globe? Clients of SMT can get these, and many other types of data here.

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