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On Eve of MWC Barcelona Huawei Tops Spain Smartphone Market

by David Kerr | 2月 21, 2018

In Q4, 2017, Huawei outpaced the dominant big two (Apple and Samsung) with two of the top five best selling models in Spain.  Spain is one of Western Europe's major smartphone markets in volume terms and  posted growth of +3% YoY in Q4 2017. 

Huawei topped the charts in Spain with its P10 Lite and P8 Lite / P9 Lite (2017) neck and neck with the Apple iPhone 8 for second place.  Samsung enjoyed continued success with its the Galaxy J5 (2017) and Galaxy A5 (2017).

Among the top-10 models in Spain in Q4 2017, 5 models were from Apple, 3 from Samsung, and 2 from Huawei.  The top 10 smartphone models capture less than 40% of all volume in Spain much less than in many W. European markets.

p10lite

The Spanish market is highly fragmented with cut throat competition in the in the mid range in terms of shipments.  Both Huawei and Samsung each had two mid-range models in the top-10.

Strategy Analytics’ Smartphone Model Tracker (SMT) report : Spain: Smartphone Shipments & Marketshare by Model: Q4 2017 provides detailed shipments and market share data for the top-50 models sold. Wholesale prices, revenue, and value share per model are also available within our Smartphone Model Tracker service. Clients of our SMT services can find the report here.

Contact me at dkerr@strategyanalytics.com  to find out more: 

What are the top 50 smartphone model volumes and value in Spain?
What other European, American Markets is Huawei Leading?
Which brands and models are losing ground quarter on quarter in Spain? UK? Italy? France? Others?

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