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Vivo, Oppo, Huawei Smartphone Models Selling Well in US$300-399 Price Tier

by Juha Winter | 4月 03, 2017

Apple’s latest iPhone range and Samsung’s Galaxy S series and Galaxy J series dominate the list of globally best-selling smartphones. Depending on which quarter we are in, whether it’s Samsung’s strong quarter of Q2 immediately following the launch of its new flagship S series devices, or whether it’s Q4, when Apple is traditionally the strongest after launching its new iPhones in September, the smartphone market has been fairly predictable. Right now we are just into Q2, and it’s a fair bet that Samsung’s new Galaxy S8 and S8+, hitting the stores later this month, will be the best-selling Android devices on the market for the quarter and most probably for the whole year. For the very high end of the smartphone market and the top two vendors the market remains fairly predictable. But what about other price tiers and somewhat smaller, up-and-coming smartphone vendors?

According to the latest research by Strategy Analytics’ Smartphone Model Tracker (SMT) service, eight smartphone models in the US$300-$399 price band (wholesale ASP) ranked in the top-100 globally best-selling smartphones when considering Q4 2016 shipments only which were between one and six million units for those models. Our full report covers the top-500 globally best-selling models by shipments, wholesale ASP, and price tier.

In the quarter before, there were 14 models in the same mid-tier price range, again with roughly between one and seven million units in shipments per model. The Apple iPhone SE was leading the list in both cases, by the way, but the other players and models are interesting as they are not the “usual suspects”; we can see models from Vivo and Oppo, for example, the Vivo X9 and the X7 Plus, although these models are not too well-known outside of their native Chinese market. Huawei is also doing well in this price tier, with its previous-generation flagship P9, the P9 Plus and the older Mate 8, the latter of which has since been superseded by the Mate 9 and Mate 9 Pro, currently still priced higher. Of course, there’s also Samsung with models such as the Galaxy A9 (2016).

Interested in seeing how different vendors and models occupy the seven different price tiers and what their shipments and wholesale ASP are? Then refer to the report Global Top-500 Smartphone Models by Shipments, ASP & Price Tier: Q4 2016, available to clients of our SMT service.

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