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Apple iPhone 7 Takes the Lead in the US Smartphone Market

by Juha Winter | 11月 24, 2016

Apple is definitely on a roll as of late, capturing a record 91% of all smartphone profits globally in Q3 2016, according to our latest research published by the Wireless Smartphone Strategies (WSS) service. It is clear that this development is fueled by the market introduction of the much-awaited new iPhone generation, the iPhone 7 and the iPhone 7 Plus in September. Even though many were expecting more dramatic changes to the design and certain key features (e.g., display resolution and size) of the two devices which admittedly still look a lot like the iPhone 6 / 6 Plus being sold since September 2014, the winning formula of sleek design combined with powerful features and services clearly continues to work for Apple, and definitely so in its home market the United States. In the US, the new iPhone stormed to the top of the best-selling smartphones list for Q3 2016. The top-50 best-selling smartphones sold in the country are published in the brand-new report USA : Smartphone Shipments & Marketshare by Model: Q3 2016 as part of our Smartphone Model Tracker (SMT) service.

All in all, the smartphone market in the US grew by 6 percent, with Apple solidifying its position and Samsung losing out somewhat in terms of market share, despite continued strong sales performance of its Galaxy S7 and S7 edge models. The above is in line with our global smartphone rankings for Q3 as well, detailing global smartphone shipments and market share by device family and model. For those looking to have even more depth and a look into the price bands and wholesale ASPs of the globally best-selling smartphones in Q3 2016, we have published the report Global Top-500 Smartphone Models by Price-Tier: Q3 2016.

Clients of our SMT service can view the full USA Q3 report here.

iPhone 7, Galaxy S7 edge
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