Recent analysis -- here -- from our Smartphones team shows Samsung Galaxy A series remains the world's no.1 bestselling Android smartphone family.

It continues to outsell Xiaomi's popular Redmi range and Honor's fast-growing Number lineup. The A series even outsells Samsung's own S portfolio by a huge ratio of 5 to 1.

The battle of the smartphone sub-brand remains as important as ever. Apple has shown, with its famous iPhone, that you can effectively DOUBLE your brand awareness. You get two bangs for your marketing buck. Shoppers who forget Apple will often remember iPhone, or vice versa.